Designed for Guest Rooms. Loved by Guests.
At Seek & Swoon, we design knit throws and bed runners that elevate your hotel rooms with a balance of style, comfort, and sustainability. Our blankets inspired by travel and destinations — a natural fit for hotels where every stay is its own journey.
Made in the USA from recycled cotton, our throws are soft, durable, and crafted to withstand frequent laundering and everyday hospitality use. Whether draped across a bed, folded on a sofa, or styled in a lobby, they instantly make a space feel more welcoming. Guests love them so much, they often want to take one home — which is why our throws are just as popular in guest rooms as they are at the front desk or gift shop. More than an accent piece, they’re an extension of your brand and a cozy reminder of each guest’s stay long after checkout.
OUR HOTEL PROJECTS
MAKE IT UNIQUE
Custom Design for Your Property
Every hotel has its own story — and your throws can help tell it. With Seek & Swoon, you can choose from our collection of patterns and tailor the colors to match your brand, or work with us to create something completely original. From subtle, sophisticated accents to bold, statement-making designs, we’ll collaborate with you to bring your vision to life. Our design process is flexible and personal, ensuring that your throws not only complement your interiors but also leave a lasting impression on your guests.
WHAT OUR CLIENTS ARE SAYING
When we set out to revive the Maverick brand, we knew we needed to connect Pacific Northwest vendors, the outdoors, and community care. We found all three in Seek & Swoon. We are proud to display these beautiful blankets in our hotel—and even more pleased to send some of our guests home with mementos that will last a lifetime.
As I rounded out the designs of our rooms, I knew I needed something that would tie it all together, complement our brand colors, and convey a sense of style, luxury, and quality. Luckily I found Jala. Our collaboration to create our SML blankets has made them a guest favorite. They are just as much a part of our brand as anything else.
We washed a Seek & Swoon throw thirty times before we purchased them for our hotel and it held up beautifully!
ABOUT SUSTAINABILILTY
Today’s travelers care about where they stay — and what they sleep under. Seek & Swoon throws are knit in the USA using recycled cotton yarns, giving new life to materials that would otherwise go to waste. By choosing our throws, your hotel reduces its environmental impact without sacrificing style or comfort. Guests appreciate the story behind the blankets in their rooms, and many will take that story home with them — making your sustainability commitment part of their travel experience.
WHERE YOU'LL FIND US
Seek & Swoon throws can be found in boutique hotels, resorts, and inns across the country — from stylish urban getaways to serene coastal escapes. Each partnership is unique, but the goal is always the same: to enhance the guest experience with comfort, quality, and story-driven design.
LET'S CHAT!
Whether you’re designing a new property, refreshing your guest rooms, or looking for unique retail opportunities, we’d love to collaborate.